I am dedicated to helping people transform their lives to reflect their full potential and purpose here on this planet.  

I approach my clients as holistic, integrated beings.
I don't just coach my clients on "business" for instance.
True transformation is not compartmentalized. 
For example, your goal may be to work on your business, but you can't be your best self in your business or career if your interpersonal relationships are dramatic and volatile.

Together we work to balance and integrate all parts of your life to allow for greater flow, peace, power and optimization.


Due to the nature of the coaching I do, I work with clients for a minimum of 6 months. 
I don't offer a la carte sessions or shorter options because it is not in service to true transformation.

There is no specific structure to our coaching. 
Each client is different and it is my job to be with you where you are in your own unique process, not for me to have a predetermined destination for you.

The general method I use however is one of assessment, deconstruction and rebuilding.

  1. Together we look at what is present in your life and business in a neutral and factual manner.

    This is like an audit. It is the framework that currently creates your experience as you know it.
  2. We deconstruct it. We examine your underlying beliefs and fears. We get underneath to find what is driving your life. 

    What that means is that I work with you to remove the things that block you from being your authentic self fully in the world, having your heart's desire, achieving your dreams and beyond, and connecting with others intimately and deeply.
    Many times these things include beliefs or patterns of behavior that no longer serve you, or even the idea of self you may have identified with for a long time.

  3. We work together to rebuild your foundation, provide tools and work on a roadmap to living a life that is authentically YOU.

    During our time together you will be given books to read, videos to watch, workbooks and other writing assignments customized for your particular needs.
    You will also be given experiments and research assignments to carry out in your daily life to learn more about yourself, build new habits or change patterns that don't serve you.
    I will provide the tools, but you are responsible for doing the work.

This kind of coaching is not for everyone.  
I require a high level of commitment and willingness in addition to the financial investment you will make in your transformation.

My style isn't meant to "make you feel better" or "fix you". 
This kind of coaching is designed to seek the truth, for the deeper thing that your soul wants.  
I help you see and recognize your resistance or the stories that keep you small.  
I play for your greatness, your deepest truth. 
The real world results to this kind of deep work are all encompassing and self-evident.


 Sara Kay, CEO & Founder  Sara Kay Fine Art

Sara Kay, CEO & Founder
Sara Kay Fine Art

Before I worked with Perri I had been flushing out various business ideas for nearly two years. After two years of thinking and planning, I continued to struggle to have clarity of vision. My creativity felt blocked and the many beliefs I had about what I should do and how things should look were creating massive struggle, anxiety and numerous false starts. I felt stuck and confused. I reached out to Perri five months ago and we started to work together on a weekly basis.

When I first started to work with Perri we talked business, and I quickly found myself engaged in a different type of work. Perri helped me dismantle fear driven beliefs and patterns that were blocking hidden desires. Once those desires surfaced, with her encouragement, I began to say yes to various opportunities that presented themselves, when in the past I would have likely closed down to desire, and rationalized the decision with logic based thinking. As I continued to open to desire, opportunities continued to open to me – as Perri said they would.

In the face of taking the biggest leap in my career to date, Perri held me to my bigger vision, my deeper desire, and nothing less. I am delighted to say that in the coming months, I will open a new art gallery, in a location I love, with a team of my choosing, all driven by my own creativity. I have a sense of clarity, feeling of freedom and creative expression I have not had in decades. Suffice it to say, my work with Perri has been invaluable.

 Kate Kendall, CEO & Founder Cloudpeeps.com

Kate Kendall, CEO & Founder

Before working with Perri, I felt stuck. As a busy CEO and founder of an investor-backed tech startup, I was struggling with balance, managing my energy, and staying true to my authentic path.

You can lose yourself in your company, especially in Silicon Valley, so I wanted to reconnect with my inner strength, power and needs. I noticed instant results with Perri.

She is a complete natural and is personable and fun to work with. Unlike many coaches – she has direct experience and empathy due to her serial entrepreneur background. She quickly gave my the clarity, terminology and frameworks to contextualize my journey.

After a few short months, I felt confident to take some next steps and make the changes I needed to make. I have referred her to many friends looking for coaching and fellow founders in need of business advisory. Our journeys are long and there will be future challenges, yet I feel calm knowing Perri is at my side as a source of perspective, support and wisdom